ATLEIN (“AT-LINE”) is a French fashion house based in Paris founded in 2016 by designer Antonin Tron committed to sustainable creation.
A dedicated surfer, Antonin designs with a focus on the body, its energy and movement. The name ATLEIN is homage to the Atlantic Ocean and the natural world.
With ATLEIN, he aims to present an alternative proposition for women based on quality and integrity. Antonin’s work is based on flou and the process of creation by hand, defined by the draping and shaping of the material around the body. This human and physical approach to design is central to his practice.
ATLEIN was created as an independent site for creative research based on Antonin’s core values and social engagement, with the aim of establishing a positive system of creation and production. ATLEIN’s designs aim to minimize environmental impact by adopting a series of alternative industrial solutions, including upcycling, short-circuit manufacturing and the use of natural and recycled materials.
Upcycling: Each ATLEIN collection starts with the research and selection of qualitative dead stock fabrics sourced from factories and suppliers in France and Italy. The materials and colors found inform the vision of the collection to come. In this alternative design process, the creative vision is based on what is already available, and it is then expanded with the introduction of newly sourced materials. The first collection of ATLEIN for FW16 was completely upcycled, and every collection since has included an upcycled program.
Made In: Since the very beginning, ATLEIN has partnered with French, family-run factories for its development and production, in order to guarantee high quality standards, promote a local supply chain and reduce environmental impact. Made in France represents the most important portion of ATLEIN’s manufacturing output, with the remaining shared in between Italy and Portugal.
Born in Paris in 1984, Antonin Tron studied fashion design at the Royal Academy of Fine Arts in Antwerp and apprenticed with designer Raf Simons and stylist Olivier Rizzo. Upon graduation in 2008, Antonin returned to Paris and joined the studios of Louis Vuitton, Givenchy and Balenciaga, before establishing ATLEIN in March 2016.
ATLEIN is the recipient of the 2016 ANDAM Creative Brand Prizeand the 2018 ANDAM Grand Prize.